THE EDITORIAL ANGLEThe coordination and customer experience behind personalised care.
Two ideas to take away.
- Define your category and customer before expanding the treatment menu.
- Examine how multidisciplinary care is coordinated.
Meet Faye Mythen.
Faye Mythen brings experience in finance, brand and business strategy to a discussion of longevity clinics. In the episode, she describes her involvement in developing a clinic model and the challenges of combining personalised healthcare with a premium service experience.
The coordination and customer experience behind personalised care.
The conversation begins by questioning whether longevity clinics form one consistent category. Faye discusses the differences between services, practitioners and propositions that appear under the same umbrella. That makes positioning a substantive business question rather than simply a naming exercise.
We explore personalised and preventive care, diagnostics, multidisciplinary collaboration and the patient experience. Faye also discusses the influence of brand, hospitality and partnerships, alongside the limits of scaling a service built around a highly individual experience.
Longevity attracts interest from several industries at once, including medicine, hospitality and luxury services. Their strengths do not automatically combine into a coherent offering. A successful proposition needs a clear audience, delivery process and explanation of what is supported by evidence.
Edited from the published description and Riverside transcript. Guest roles reflect the conversation at recording.
Full episode description and links
Explore the innovative world of longevity clinics with Faye Meyven, CEO of Reborn Longevity Clinic. Discover how P4 medicine, DNA diagnostics, and multidisciplinary collaboration are shaping the future of personalized health and longevity.
Read the Riverside transcript ↗
Guest photograph: source ↗