THE EDITORIAL ANGLEWhat a specialist practice must explain, deliver and follow up.

Two ideas to take away.

  1. Map the complete patient journey, including follow-up.
  2. Explain how your service complements existing care.

Meet Dr. Omar Nuhić.

Dr. Omar Nuhić is a medical doctor working in functional medicine, including with professional athletes. The conversation follows his transition from conventional medical training towards a practice focused on individual assessment, education and ongoing support.

What a specialist practice must explain, deliver and follow up.

Omar describes his approach as complementary to the medical structures around a football club. Rather than replacing team doctors or sports scientists, he discusses looking at individual concerns and working with information already available. Gut health, food reactions and performance provide examples of the questions patients bring.

We also examine how a practice finds clients, explains its work and structures a relationship over time. Omar describes education, lectures and recommendations as routes through which people discovered his practice. The episode includes discussion of scepticism and the need to explain what a service can reasonably do.

In a specialised health service, education is often part of delivery rather than an optional marketing activity. People need to understand why a practitioner is asking a question, what an assessment may reveal and what the follow-up involves. Clarity can help distinguish a service from broad claims about optimisation.

Edited from the published description and Riverside transcript. Guest roles reflect the conversation at recording.

Full episode description and links

We assume elite footballers are the healthiest people alive. Plenty of them are quietly dealing with gut issues, food reactions, and inflammation that shape how they actually perform. In this episode of The Business of Longevity I sit down with Dr Omar Nuhic, a doctor who trained in conventional medicine before building a functional medicine practice, to get into why they made the switch, how you build a business around that kind of care, and where functional medicine genuinely helps in sport. We also get into where the skepticism is fair, because it is. Chapters: 00:00 Functional Medicine in Professional Football 02:06 Transition from Medical School to Functional Medicine 03:08 Challenges in Traditional Medicine and the Shift to Functional Medicine 13:50 Building a Private Practice and Patient Education 18:14 Business Model and Customer Journey in Functional Medicine 24:55 Player Health and Performance 26:21 Gut Health in Football Players 27:31 Nutrition and Performance 28:37 Food Reactions and Inflammation 33:27 Functional Medicine in Football 37:10 Challenges and Reviews 42:33 Functional Medicine in Sports Connect with me on LinkedIn: https://www.linkedin.com/in/oskarmoore123/ Follow me on Instagram: https://www.instagram.com/oskarmoore0/ Follow and support Dr Omar: https://www.instagram.com/dr.omar_nuhic/

Read the Riverside transcript ↗

Guest photograph: source ↗