Longevity is an umbrella for very different businesses. A consumer brand, a diagnostics provider and a practitioner service face different costs, customer relationships and routes to market. The useful questions go beyond whether an intervention sounds promising: who pays, why they return and what the company must deliver consistently.

These episodes bring the discussion back to firsthand experience. Listen for the choices a founder made, what changed as the business grew and where a persuasive story needed operational substance. The conversations are case studies, not a claim that one model works for every company.

Questions to explore.

Curated by Oskar Moore, host of The Business of Longevity. Explore each episode for its source material, guest background and full conversation.